While helping to establish a new look and feel for the Wantable Brand, I went through and updated the existing Brand Identity Guidelines. The new guidelines included updates to Fonts, Colors, as well as a more in-depth section on our Photography standards.
Art Direction: Ashton Henry Photography: Alex Headly
BuyCostumes 2015 Halloween Catalog
BuyCostumes requested a catalog design that would help buyers select a costume that expressed their inner “character”, while also embodying the company’s newly established brand voice and mission. Working closing with the merchandising team, I was able to feature over 500 costumes in 68 pages -- Positioning BuyCostumes as an expert source for creating confident self-expression through costumes.
Art Direction: Marilka Velez Photography: Emily Johnson Post-Photography Editing: Danielle Elliott Copywriter: Matt Webber
Cyclub is the fusion of live music and lighting with indoor cycling. Inspired by the box lighting fixtures that are used in the classroom, I created a logo that not only epitomizes the company’s energetic mission, but also combines the look of an equalizer to go along with music aspect of this unique work out experience.
For this redesign I conducted a lot of user-based research of e-commerce sites. Starting with mood boards to guide the look and feel of a reinvigorated BuyCostumes.com, I created a polished refresh that maintained the integrity of the brand’s voice and positioning. The mobile view was designed first, and I utilized those user experiences to guide my process.