Ashton Henry
Ashton Henry - Creative Director, Designer, Project Manager

Costume Express Redesign

 For this mobile-first redesign I conducted a lot of user-based research of e-commerce sites. Starting with mood boards to guide the look and feel of a reenergized Costume Express, I created a fun and colorful refresh that maintained the integrity of the brand’s voice and positioning.

For this mobile-first redesign I conducted a lot of user-based research of e-commerce sites. Starting with mood boards to guide the look and feel of a reenergized Costume Express, I created a fun and colorful refresh that maintained the integrity of the brand’s voice and positioning.

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